"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2017-08-18T11:06:03Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2017/08/17/real-madrid-secret-of-success-preseason-tour-luka-modric-emilio-butragueno-football-orig.cnn"
data-branding-key="football"
data-video-slug="real madrid secret of success preseason tour luka modric emilio butragueno football orig"
data-first-publish-slug="real madrid secret of success preseason tour luka modric emilio butragueno football orig"
data-video-tags="football (soccer),la liga,real madrid cf,sports and recreation,sports organizations and teams,sports events,soccer events,uefa champions league"
data-details="">
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2017-08-18T11:06:03Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2017/08/17/real-madrid-secret-of-success-preseason-tour-luka-modric-emilio-butragueno-football-orig.cnn"
data-branding-key="football"
data-video-slug="real madrid secret of success preseason tour luka modric emilio butragueno football orig"
data-first-publish-slug="real madrid secret of success preseason tour luka modric emilio butragueno football orig"
data-video-tags="football (soccer),la liga,real madrid cf,sports and recreation,sports organizations and teams,sports events,soccer events,uefa champions league"
data-details="">
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2023-04-25T22:38:03Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2023/04/25/exp-bex-smith-intv-0425p.cnn"
data-branding-key=""
data-video-slug="exp Bex Smith INTV 0425P"
data-first-publish-slug="exp Bex Smith INTV 0425P"
data-video-tags="2022 fifa world cup,brand safety-nsf health issues,brand safety-nsf sensitive,demographic groups,diseases and disorders,domestic alerts,domestic-health and science,experimentation and research,females (demographic group),fifa,fifa world cup,football (soccer),health and medical,iab-bone and joint conditions,iab-diseases and conditions,iab-injuries,iab-medical health,iab-science,iab-soccer,iab-sports,international alerts,international-health and science,knee disorders and injuries,labor and employment,musculoskeletal disorders and injuries,population and demographics,science,soccer events,society,sports and recreation,sports events,sports organizations and teams,women workers and professionals,workers and professionals,wounds and injuries"
data-details="">
Video Ad Feedback
Why have there been so many knee injuries to top women footballers?
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2023-03-11T09:46:31Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2023/03/09/womens-world-cup-equal-pay-treatment-spt-intl.cnn"
data-branding-key="football"
data-video-slug="womens world cup equal pay treatment spt intl"
data-first-publish-slug="womens world cup equal pay treatment spt intl"
data-video-tags="australia,brand safety-nsf discrimination,brand safety-nsf sensitive,compensation and benefits,continents and regions,demographic groups,discrimination,domestic alerts,domestic-international news,employment discrimination,females (demographic group),fifa,fifa women's world cup,football (soccer),gender pay gap,iab-soccer,iab-sports,labor and employment,new zealand,oceania,pay gap,population and demographics,sex and gender,sex discrimination,soccer events,societal issues,society,sports and recreation,sports events,sports organizations and teams,unrest, conflicts and war,wages and salaries"
data-details="">
Video Ad Feedback
Women's soccer: Where it's at, where it's been and where will it go from here?
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2023-03-10T11:00:17Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2023/03/10/brentford-moneyball-premier-league-spt-intl.cnn"
data-branding-key="football"
data-video-slug="brentford moneyball premier league spt intl"
data-first-publish-slug="brentford moneyball premier league spt intl"
data-video-tags="business, economy and trade,company activities and management,continents and regions,domestic alerts,domestic-business,domestic-international news,england,europe,humanities and social sciences,iab-business,iab-business and finance,iab-business operations,international alerts,international-business,london,northern europe,philosophy,product development,product innovation,product management,united kingdom"
data-details="">
Video Ad Feedback
Brentford's 'moneyball' philosophy bests teams with bigger budgets
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2023-03-06T08:31:44Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2023/03/02/penalty-kicks-emiliano-martinez-argentina-world-cup-spt-intl.cnn"
data-branding-key="football"
data-video-slug="penalty kicks emiliano martinez argentina world cup spt intl"
data-first-publish-slug="penalty kicks emiliano martinez argentina world cup spt intl"
data-video-tags="2022 fifa world cup,argentina,continents and regions,europe,fifa,fifa world cup,football (soccer),france,iab-soccer,iab-sports,latin america,soccer events,south america,sports and recreation,sports events,sports organizations and teams,the americas,western europe"
data-details="">
Video Ad Feedback
Emiliano Martínez: The art of winning a penalty shootout
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2023-02-15T09:19:20Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2023/02/14/sebastien-haller-borussia-dortmund-cancer-recovery-spt-intl.cnn"
data-branding-key="football"
data-video-slug="sebastien haller borussia dortmund cancer recovery spt intl"
data-first-publish-slug="sebastien haller borussia dortmund cancer recovery spt intl"
data-video-tags="borussia dortmund,brand safety-nsf health issues,brand safety-nsf sensitive,bundesliga,cancer,chemotherapy and radiation treatments,continents and regions,diseases and disorders,domestic alerts,domestic-health and science,domestic-international news,europe,football (soccer),germany,health and health care (by demographic group),health and medical,iab-cancer,iab-diseases and conditions,iab-healthy living,iab-medical health,iab-men's health,iab-soccer,iab-sports,international alerts,international-health and science,medical fields and specialties,medical treatments and procedures,men's health,oncology,soccer events,sports and recreation,sports events,sports organizations and teams,testicular cancer,uefa champions league,urogenital disorders and injuries,western europe"
data-details="">
Video Ad Feedback
Sébastien Haller: Borussia Dortmund star reflects on fairytale comeback from testicular cancer diagnosis
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2023-02-23T16:04:39Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2023/02/23/xherdan-shaqiri-chicago-fire-switzerland-football-spt-intl.cnn"
data-branding-key="football"
data-video-slug="xherdan shaqiri chicago fire switzerland football spt intl"
data-first-publish-slug="xherdan shaqiri chicago fire switzerland football spt intl"
data-video-tags="2022 fifa world cup,bundesliga,chicago fire,cnn,companies,continents and regions,england,europe,fc bayern munich,fifa,fifa world cup,football (soccer),germany,iab-soccer,iab-sports,liverpool,mls,mls eastern conference,northern europe,soccer events,sports and recreation,sports events,sports figures,sports organizations and teams,switzerland,uefa champions league,united kingdom,warnermedia,western europe,xherdan shaqiri"
data-details="">
Video Ad Feedback
Xherdan Shaqiri talks to CNN about the Chicago Fire and Switzerland
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2023-01-27T15:48:48Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2023/01/27/rob-mcelhenney-wrexham-fa-cup-football-spt-intl.cnn"
data-branding-key="football"
data-video-slug="rob mcelhenney wrexham fa cup football spt intl"
data-first-publish-slug="rob mcelhenney wrexham fa cup football spt intl"
data-video-tags="american football conference,fa cup,football (soccer),iab-soccer,iab-sports,nfl,soccer events,sports and recreation,sports events,sports organizations and teams"
data-details="">
Video Ad Feedback
Wrexham AFC owner Rob McElhenney on team's FA Cup run
"
data-check-event-based-preview=""
data-is-vertical-video-embed="false"
data-network-id=""
data-publish-date="2023-01-19T13:55:25Z"
data-video-section="sport"
data-canonical-url="https://www.cnn.com/videos/sports/2023/01/19/manchester-united-davos-shop-front-spt-intl.cnn"
data-branding-key="football"
data-video-slug="manchester united davos shop front spt intl"
data-first-publish-slug="manchester united davos shop front spt intl"
data-video-tags="alps,business, economy and trade,conferences and conventions,domestic alerts,domestic-business,economy and economic indicators,football (soccer),iab-business and finance,iab-business expos & conferences,iab-economy,iab-events,iab-soccer,iab-sports,international alerts,international-business,leisure and lifestyle,luxurious living,manchester united fc,mountains (by name),physical locations,premier league,sports and recreation,sports organizations and teams,world economic forum"
data-details="">
Video Ad Feedback
Manchester United sets up shop at Davos with luxury lounge in Swiss Alps
Real have preseason in US for 11th time in 17 years
Club tries to build fan base as well as fitness
CNN
—
The first time Zinedine Zidane met Antonio Pintus, the Frenchman ended the day dry heaving at the side of the pitch.
Prior to the start of the 1996/97 season, a 24-year-old Zidane had just joined Juventus and would be put through the most grueling workout of his life.
Led by fitness coach Giampiero Ventrone and his right-hand man Pintus, nicknamed “El Latigo” – which in Spanish translates as “The Whip” – Zidane once recalled that he would “often be at the point of vomiting.”
Exactly 20 years later, Pintus was lured away from Lyon by Real Madrid and trusted by Zidane to whip his Galacticos into shape ahead of his first preseason as head coach.
Pintus’ favored training plans of long distance running clearly had the desired effect, as Real went on to secure a first league and European Cup double for 60 years.
Now in his second pre-season with Los Blancos, the Italian’s methods show no sign of abating with Zidane’s side already winning both the Spanish and European Super Cups ahead of La Liga’s start this weekend. Real start their title defence away at Deportivo La Coruna Sunday.
“We are doing the work that we need to prepare well for the season,” midfielder Luka Modric tells CNN while the club were in Los Angeles last month.
Since signing for Real Madrid in 2012, Modric hasn’t gone a single year without winning a trophy.
Twelve major titles in four trophy-laden seasons – including the Spanish Super Cup less than 36 hours after his transfer from Tottenham Hotspur – has seen the Croatian earn the nickname “Lucky Luka.”
Modric concedes that preseason training is not a player’s favorite part of the sport, but acknowledges it’s a necessity if the club wants to continue Zidane’s prolific start as head coach.
“For us professionals it’s not … it’s part of the job,” he says with a degree of hesitancy. “We have to do our best, work hard to do everything the coach is asking from us.”
“He set up preseason in that way, he wants us to have a good base for the rest of the season.
“He’s very demanding but it’s a big pleasure to work with him and he’s done an amazing job since he joined Real Madrid. We’ve won almost everything with him and hopefully we will continue doing well.”
If preseason training used to be about preparing players for the physical rigors of the year ahead, these days clubs like Real also use this time in the football calendar to think about their global marketing footprint.
Los Blancos have visited the US in 11 of the past 17 seasons and the club’s Director of Institutional Relations, Emilio Butrague?o, says they are always “delighted” to return.
“This is a fantastic opportunity to build bridges with our fans here in the US,” Butragueno, who played for Real between 1984 and 1995, tells CNN.
“We are a Spanish team and we are very proud of that, but at the same time we feel that Real Madrid is universal.
“That is one of the reasons why we try to come back so often, because we want to strengthen our relationship with our fans and share our passion about football.”
Butrague?o notes the “tremendous” growth of Real Madrid’s fan base in recent years, something Modric has noticed when he and his teammates travel to compete on different continents.
Whether it’s pre-season in California or the Club World Cup in Japan, replica Real Madrid shirts can be found anywhere the team goes.
“It’s really amazing, wherever we go they are there,” Modric says. “They are cheering for us, they are supporting us.
“We want to do our best on the pitch to make them happy and to bring success to the club and to them, that we can enjoy and celebrate together for all Real Madrid fans all over the world.”
